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Transparent Pricing

Enterprise Analytics.
Without Enterprise Pricing.

All 18 enterprise features in one plan. No tiers, no hidden fees, no surprises. Start free for 14 days.

500+ Businesses tracking
99.8% Event accuracy
15min Setup time
30–40% More conversions tracked
Free Forever
$ 0 /month

Forever free. No credit card.

Download Free
Live Debug Overlay
Basic Consent Management
Basic Event Tracking
Server-Side Tracking
Data Enrichment
WooCommerce Suite
Most Popular
Single Site — Premium
$ 47 /month

Billed annually at $564 • save $144/year

Start 14-Day Free Trial
All Free features included
Server-Side Tracking (Meta CAPI + GA4 MP)
Data Enrichment (30+ data points)
10+ WooCommerce Customer Segments
Universal Pixel Manager (6 platforms)
GTM Container Generator
Smart Consent Management (10+ CMPs)
Journey Simulator + Complete Debug Suite
Priority Support (24-hour response)
Unlimited events & tracking
14-day free trial, no card
30-day money-back guarantee
Cancel anytime, no questions
Unlimited events & tracking
Why Premium Pays Off

The Math Is Simple

One recovered conversion typically pays for months of the subscription.

30–40%
More conversions recovered

Server-side tracking bypasses ad blockers and iOS restrictions that silently drop your client-side events.

15 min
To full setup

Install, connect GA4 and Meta, activate server-side — your tracking is enterprise-grade before lunch.

30+
Data points enriched per event

Device type, session quality, customer lifetime value, geolocation, and more — automatically appended to every event.

Compare Plans

Free vs Premium

Every feature compared side by side.

Feature Free Premium
Debug Overlay✓✓
Consent Management✓✓
Basic Event Tracking✓✓
Server-Side Tracking—✓
Data Enrichment (30+ points)—✓
Customer Segmentation—✓ 10+ segments
Universal Pixel Manager—✓
E-commerce Suite—✓
Content Intelligence—✓
Form Integrations—✓
Journey Simulator—✓
Priority Support—✓ 24-hour
Got Questions

Frequently Asked Questions

Everything you need to know about pricing and the product.

Yes. We offer a 14-day free trial with full access to all premium features. No credit card required to start—just install the plugin and activate your trial from the WordPress admin.
Absolutely. Cancel anytime from your account dashboard. No questions asked, no cancellation fees, no awkward retention flows. Your subscription ends at the next billing cycle.
The free version includes the live debug overlay, basic consent management (detects and respects CMP choices), and basic event tracking (page views, clicks, standard WordPress events). It's great for testing and smaller sites that don't need server-side tracking or advanced enrichment.
Yes. We offer a 30-day money-back guarantee. If you're not satisfied with DataLayer Tracker for any reason, contact our support team within 30 days of purchase for a full refund. No questions asked.
No limits at all. Track unlimited events, users, page views, and sessions. There are no hidden fees, no overage charges, and no throttling regardless of how much traffic your site receives.
Yes. Contact our sales team for volume pricing if you need licenses for 5 or more sites. We offer significant discounts for agencies and businesses managing multiple WordPress installations.
We accept all major credit cards (Visa, Mastercard, Amex, Discover), PayPal, and can provide invoices for annual plans upon request. All payments are processed securely through Freemius.
Yes. Switch between monthly and yearly billing anytime from your account dashboard. Changes take effect at your next billing cycle, and we'll prorate any differences automatically.
Start today, free

14 Days to See
the Difference.

Full access to all 18 premium features. No credit card. Set up in 15 minutes and watch your event recovery rate climb to 95–100%.

Start Free Trial — No Card Needed See All Features
✓ 30-day money-back guarantee ✓ Cancel anytime ✓ Unlimited events